The whole reason a company like Nike signs players up to endorsement deals is to get more exposure for their product. Then, consumers will go purchase them, up goes their profits. This season we’ve seen an uptick in customized cleats on the NFL gridiron. While we as fans love seeing what the players will rock...Continue Reading
How much would you be willing to spend on shoes if you were a professional athlete? That’s the question we must ask after seeing Washington Redskins wide receiver DeSean Jackson’s custom designed cleats that carry a $1,000 price tag. Jackson is among a wave of high-profile NFL players taking their game day cleats to shoe...Continue Reading
No matter what happens on the field tomorrow, the Miami vs. Nebraska game will make history. For the first time in NCAA history, every single player on the field (and bench for that matter) will be wearing individually customized cleats hand painted by an artist. Nebraska’s shoes will be pretty simple. The main difference between...Continue Reading
There have been new uniforms, practice jerseys, and lots of pre-game warm-up gear. But when Miami takes the field Saturday against Nebraska, Adidas – Miami’s new apparel outfitter – will be giving the Hurricanes something especially unique: customized, individually painted cleats. Adidas teamed up with local South Florida artist – and UM alum—Marcus Rivero of...Continue Reading
They’re a way for players to express themselves, distinguish themselves, even pay tribute to others. “It’s kind of like a car. You get a car customized. You build a home from scratch almost. It’s your own. You might have something, whether it’s your kids’ names or hometown or something like that that means something to...Continue Reading
A couple weeks ago Marshawn Lynch announced he’d wear $1,000, custom gold cleats in the NFC Championship game. However, facing threats of ejection from the NFL, he didn’t wear the flashy spikes, but the issue highlighted a growing trend among top football players, who see custom footwear as another way to stand out on the...Continue Reading
Seattle star running back Marshawn Lynch might have a gold standard when the Seahawks play the Green Bay Packers on Sunday in the NFC championship game. He may also be ejected from the game. Lynch will be wearing gold-painted cleats, according to designer Marcus Rivero’s Instagram account. Source: LaTimes: Possible Ejection over first pair of...Continue Reading
The outcome of Super Bowl XLIX between the Seattle Seahawks and New England Patriots will certainly be measured in points–though in the larger game of life, you could argue that the true winner will be the team with the fewest concussions. But there is another competition afoot: Which player will have the illest shoes? We...Continue Reading
There’s a war raging in the NFL — a fashion war — with some of the biggest stars in the game spending BIG MONEY to customize their cleats for game day … TMZ Sports has learned. Huge stars like DeSean Jackson, Reggie Bush, Terrell Suggs and Cameron Wake have been taking their kicks to famous...Continue Reading
By now you’ve probably heard of the infamous gold cleats Marshawn Lynch was banned from wearing for the Super Bowl. Though Lynch’s uniform won’t be the same without the kicky cleats, the man behind the shoes is an NFL star in his own right. Source: Meet the Man Behind the Gold Marshawn Lynch Cleats @ footwearnews.comContinue Reading
