Hyundai Releases Four Mini-Documentaries Highlighting the Individual Draft Stories of Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick

Each Player Collaborated with Marcus Rivero, aka SolesBySir, to Design a Custom Wrap for a Hyundai Santa Fe

FOUNTAIN VALLEY, Calif., April 25, 2017 /PRNewswire/ — The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to profile four rookies in an original content series that highlights the people, places and experiences that shaped their journeys.

Hyundai partnered with four future NFL rookies who are all projected to be taken in the first round in various mock drafts – Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick. During the lead-up to the draft, Hyundai filmed the prospects in their hometowns and talked with the people that helped make their dreams a reality, capturing their unique stories, from pee-wee football to high school through college. As part of the film, each player worked with famed cleat designer Marcus Rivero, aka SolesBySir, to design a custom vehicle wrap for a Hyundai Santa Fe, visually bringing their story to life.

“The NFL Draft is where it all begins for the league’s future stars, and we wanted to give fans a better and more immersive experience by telling the incredible stories of these four top prospects,” said Dean Evans, CMO, Hyundai Motor America. “These players exemplify the power of hard work and perseverance through adversity in making their NFL dreams a reality, and it was compelling to see their stories represented in each Santa Fe wrap.”

On the ground in Philadelphia, the NFL will welcome the newest members to its family from April 27-29, and Hyundai will have a Rolling with the Rookies activation inside the NFL Draft Experience. This will include the four custom designed Santa Fes, as well as interactive exhibits highlighting footage and memorabilia from each player’s life. In addition, Hyundai is also the presenting sponsor of Selection Square, which is home to the 32 team Draft tables and the location of Rounds 4-7.

Hyundai Rookie Prospects

  • Mitchell Trubisky – From the University of North Carolina, Mitchell is the top QB prospect available and comes from an incredibly supportive family that has seen him go from Mr. Ohio Football in 2012 to a projected 1st Round Pick in the 2017 NFL Draft.
  • O.J. Howard –The top tight end in the draft and one of the best tight ends in Crimson Tide history, O.J. Howard started games in all four of his seasons at Alabama, along with winning a national championship in 2015 and being named the Offensive MVP of the game.
  • Mike Williams – Persevered to overcome a broken bone in his neck to win a national championship with Clemson this past season and was named first-team All-ACC as a top receiver, catching 94 passes for 1,361 yards and 11 TDs, while putting up several highlight-reel plays.
  • Haason Reddick – A former running back and safety walk-on at Temple, Haason grew up outside of Philadelphia and worked himself into one of the top linebackers in the draft.

The mini-documentaries and all of the content for Rolling with the Rookies presented by Hyundai can be found at, on Hyundai’s YouTube channel and at

Hyundai is entering its third season as an official NFL sponsor and the league’s official car and SUV. It also has relationships with six teams, including the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers. Hyundai’s 2017 NFL Draft content and activation is managed by Advantage.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit

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SOURCE Hyundai Motor America

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  • He called these...
Beetlejuice, Beetlejuice, Beetlejuice !!
@abethea41 ...
#SolesBySir #1of1 #customCleats #AntoineBethea #AB41 #Arizona #Cardinals #Cards #BirdGang #BeetleJuice #customs #GameCleats #truthBeTold #BeCarefulWhatYouWishFor #YouJustMightGetIt #Mercurial #VaporElite
  • If your dreams don’t scare you with how crazy they sound, DREAM HARDER.
Every sport was ALWAYS the goal. Wait until you see what @therea1djones and I have planned for this batch of kicks .
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  • My dude @dropp rocking some 1of1’s in the Win Today. I cannot confirm or deny the following statement, but I have heard wearing my customs drops 1 second off your 40 time.... im just saying . .
Jordan, I think @cheetah needs to join the fam.
#SolesBySir #1of1 #customCleats #JordanLucas #KansasCity #Chiefs #ChiefsKingdom #fast #Faster #KC #SundayFunday
  • Please help me welcome @hassanwhiteside to the 1of1 fam. .
After last nights debut of @bam1of1 ‘s custom Miami Vice kicks, Hassan needed a pair of his own, so here it is. ...
#SolesBySir #1of1 #customKicks #HassanWhiteSide #Miami #Heat #MiamiHeat #MiamiVice #Vice #ViceCity #Nba #GameKicks #NbaKicks #WhosNext
  • “Call me when you get that Saturday morning package @jaboowins3 “
I love getting photos like this from my guys, even though we don’t see eye to eye on our college teams, lol, we have the same taste in customs.
#SolesBySir #1of1 #customCleats #JameisWinston #13 #customJordans #JordanCleats #TampaBay #Buccaneers #Bucs
  • I am beyond excited for tonight’s @miamiheat Vice unveiling of not only the sick uniforms, the court, but of these bad boys my brother @bam1of1 will be rocking.
What do you all think about this Miami Vice color way? It has to go down as one of my favorites because I still remember as a kid watching the show every week. .
Ps make sure you pick up a game day program to see the story behind @dwyanewade ‘s custom’s from last week.
#SolesBySir #1of1 #customKicks #customs #BamAdebayo #Miami #Heat #Vice #MiamiVice #customJordans #GameDay #himom #justGettingStarted #CityEdition
  • Let me start this post by writing what I think to myself every SINGLE day when I wake up ....... “Marcus, you are one of the luckiest individuals on earth, to be able to call this work. Being able to be healthy, and able to express yourself via paint on shoes in all leagues is a gift. Do not take this for granted. And never, ever forget, EVERYONE who has supported you, they are the reason you are able to do this”
So THANK YOU, I can’t express it enough. Each and every one of you right now drive me in ways I can’t begin to express. The joy I get when I get new projects, or when I have a kid come up to me at an event, or seeing the way my mom and dad light up as they see my work in action is something that brings chills and a smile to my heart. I can’t thank you enough. .
Today was an amazing day. My guy @bam1of1 just came by the studio, to not only sign my in game programs my dad so happily got me yesterday, but brought me one of the first ever @miamiheat black Miami Vice jerseys, which is SICK by the way. But, he also brought me a pair of kicks that you are not going to want to miss being unveiled tomorrow for the first Miami Vice night of the year. .
WOWWWWWWWWW! Ok sorry I’m pretty excited right now. Heading back into studio for an all nighter, and couldn’t be more pumped!!!
#SolesBySir #1of1 #customKicks #MiamiHeat #HeatVice #ViceCity #MiamiVice #BamBam #BamAdebayo #13am #hiMom #thankful #Blessed #neverTakeItForGranted #allNight
  • One of the coolest parts of my “job” is seeing how EXCITED guys get when they receive my customs. And my dude @stevanridley is no exception. I had a 12 hour window to do these and then 12 more hours to get them back to him in time for tonight’s Thursday Night Football. .
It’s safe to say he’s ready to go !!!!
#SolesBySir #1of1 #customCleats #Pittsburgh #Steelers #stevanRidley #GoldToe #GameDay #ChristmasInNovember
  • Where do I start with this post...... Wow!!! Anyone who knows me, knows I been a @miamiheat fan since I can remember. I have had season tickets for over 13 years and was always one of those people that would grab one of the books at the door and go page by page seeing what cool stuff was in there. .
Tonight, for the first time ever I get to see my work in there. I can’t explain the joy this brings me. I still don’t think I’m cool though, just lucky I guess. :) .
A BIG thank you to @bam1of1 for coming to me to create these 1of1’s for the Home opener. He came by the studio and we chopped it up for over 2 hours bouncing ideas back and forth before we decided on a winner. Can’t wait to show you all what we are working on next.
#SolesBySir #1of1 #customkicks #BamAdebayo #13am #customs #NBa #Miami #Heat #InGame #FeetOfTheHeat #BamBam

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