They’re a way for players to express themselves, distinguish themselves, even pay tribute to others. “It’s kind of like a car. You get a car customized. You build a home from scratch almost. It’s your own. You might have something, whether it’s your kids’ names or hometown or something like that that means something to...Continue Reading

Last year, Marcus Rivero’s customized shoes caused controversy with the NFL. This year, he’s going to be everywhere. Source: A SNEAKER RENEGADE FINDS A HOME @ Maxim.comContinue Reading

MIAMI (CBSMiami) — Marcus Rivero is a tire wholesaler by day and by night the sir of Soles By Sir. He moonlights as a custom cleat maker for the best players in the National Football League (NFL). He charges more than a thousand dollars for his services and spends hours creating masterpieces on the feet...Continue Reading