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After taking charge of high fashion’s sportswear infusion, adidas continues to embrace the arts. When the company announced its new deal with the University of Miami this past January, it did so by having two sneaker customizers, including Marcus Rivero, design custom cleats for Hurricanes football icons. Once seen as a niche practice, customizing is now a celebrated...
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If you’ve looked around or, like me, have dropped $200 on a pair of sneakers lately, there’s a good chance that you’ve noticed that athletic gear has evolved in the past decade or so, with big brands moving away from strictly sweat-wicking gear and working towards introducing styles that crossover into everyday culture. <p>Source: <em><a...
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MIAMI (CBSMiami) — Marcus Rivero is a tire wholesaler by day and by night the sir of Soles By Sir. He moonlights as a custom cleat maker for the best players in the National Football League (NFL). He charges more than a thousand dollars for his services and spends hours creating masterpieces on the feet...
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Earlier this year, Marshawn Lynch and his banned gold cleats caused a stir, thanks to the NFL’s threat to toss him from the field if he wore them during gameplay. Though he followed the No Fun League’s ruling, he was still spotted wearing the Midas-touched shoes at NFL warmups, and a host of other players...
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Customized cleats have become a way for NFL players to show their individuality, and the man they turn to, Marcus Rivero, has become the fashionista of football footwear. Source: Soles By Sir: NFL Footwear Fashionista @ CBSSports.com
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