After taking charge of high fashion’s sportswear infusion, adidas continues to embrace the arts. When the company announced its new deal with the University of Miami this past January, it did so by having two sneaker customizers, including Marcus Rivero, design custom cleats for Hurricanes football icons. Once seen as a niche practice, customizing is now a celebrated component of the sneaker hobby and is being validated by the world’s biggest brands.
<p>Source: <em><a href=”http://solecollector.com/news/2015/09/miami-hurricanes-custom-cleats-soles-by-sir-marcus-rivero-interview”> Customizer Soles by Sir Talks Handmaking Over 100 Cleats for the University of Miami @ sole collector</a></em></p>
