South Florida’s Soles By Sir Takes Breast Cancer Awareness To The NFL

MIAMI (CBSMiami) — Marcus Rivero is a tire wholesaler by day and by night the sir of Soles By Sir. He moonlights as a custom cleat maker for the best players in the National Football League (NFL). He charges more than a thousand dollars for his services and spends hours creating masterpieces on the feet...
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GQ – 10 Essentials: Marcus Rivero

Earlier this year, Marshawn Lynch and his banned gold cleats caused a stir, thanks to the NFL’s threat to toss him from the field if he wore them during gameplay. Though he followed the No Fun League’s ruling, he was still spotted wearing the Midas-touched shoes at NFL warmups, and a host of other players...
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Soles By Sir: NFL Footwear Fashionista

Customized cleats have become a way for NFL players to show their individuality, and the man they turn to, Marcus Rivero, has become the fashionista of football footwear. Source: Soles By Sir: NFL Footwear Fashionista @
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