Meet the shoe designer behind the custom kicks for My Cause My Cleats

Several charities across the country will be getting the spotlight in NFL games this weekend.

The league’s annual My Cause My Cleats initiative allows players to wear custom-made cleats to bring awareness to a charity of their choosing.

ABC13 spoke to the man behind the must-see custom kicks.

Miami shoe designer Marcus Rivero goes by the name Soles By Sir.

Rivero said he fell into the shoe design business when he wanted to come up with a unique Valentine’s Day gift for a girl he was dating. She posted the shoes he designed on Instagram, and that’s when Miami Dolphins player Nolan Carroll found the photo and eventually asked him to create a pair.

It’s a process that takes several hours for each shoe. Rivero’s team preps the shoe by stripping it and taking out the shoelaces.

Players will give Rivero an idea of what colors and design they want for the shoes, and he hand-paints each one.

Over the last five years, he said he’s designed custom cleats for nearly 900 athletes, including some of the Houston Texans players.

RELATED: See the cleats the Texans will be wearing for My Cause My Cleats

Texans show their My Cause My Cleats
EMBEDMORE NEWS VIDEOSTexans showcase their My Cause, My Cleats for the weekend.

Rivero said Texans wide receiver Braxton Miller’s cleats took about 10 hours.

“He had a crazy shoe. He wanted Simba. In the five minutes we spoke, it kept getting crazier and crazier,” Rivero said.

Miller dedicated his shoe to the American Heart Association because his father went through two open heart surgeries.

Rivero said it’s special being a part of something that will help so many charities.

He said he still can’t believe he’s getting paid to design cleats for his favorite athletes.

“You know, I’m a fan like most people. I watch them on TV every Sunday and Monday night. When I meet them, it’s like ‘Wow I’m a big fan.’ And then I have some of these people tell me, ‘Well I’m a fan of you.’ It’s surreal to me. And to have this opportunity to have the NFL, and then the teams like the Texans reaching out, it’s beyond a dream come true. It’s incredible,” Rivero said.

Rivero has designed shoes for some of the biggest names in sports and entertainment.

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  • Had the amazing opportunity to make some cool family inspired customs for @therealbcraw35 . I also was able to make his wife @jalynnecrawford a couple cool glitter pairs.

#SolesBySir #1of1 #customCleats #BrandonCrawford
  • Wouldn’t miss this for the world.

When you’re a C-A-N-E, your blood is ALWAYS orange and green.

Thanks to my dude @warrensapp for the amazing seats fam.

#SolesBySir #1of1 #customKicks #Canes
  • My fellow @columbushs_miami alum, @showtimealmonte rocking his 1of1’s for @mlb Players Weekend.

He wanted to pay tribute to his roots in Allapatah and the Phantoms, which is his father youth baseball team. To make it even more meaningful, we added all of the little leaguers names on there.

#SolesBySir #1of1 #customCleats #YencyAlmonte #adelante
  • Check out this video showcasing how “La Piedra” Luis Castillo and I made some cool 1of1 cleats for MLB’s players weekend.

Video via @LasMayores
  • Here’s one for all my Colombian followers.

Please help me welcome @urshela10 to the 1of1 familia.

We went with the Colombian flag on one shoe, while then going with the Cartagena flag on the other while sprinkling in some names of some family members.

#SolesBySir #1of1 #customCleats #GioUrshela
  • When @yunitogurriel and I were game planning this pair, he gave me free reign to do me. He wanted to make sure the the two logos of the teams he played for in Cuba made it on there.

So i started spraying and decided it was only right to use the 3D diamond pattern in the back of the cleat to make a cool textured Piña (pineapple), since he goes by “Piña Power”. When I say this year’s #PlayersWeekend cleats are going to be Wild, I’m probably under selling it.

#SolesBySir #1of1 #customCleats #LourdesGurriel
  • I’m honored to welcome “MR. 91” aka @vladdyjr27 to the 1of1 family.

Was a big fan of his dad @supervlad27 growing up so to be able to collab on a couple pairs this weekend, was super cool.

Im predicting 2 HOMERUNS these weekend.

#SolesBySir #1of1 #customCleats #VladimirGuerreroJr
  • 2 Days.

It’s great to be a MIAMI HURRICANE.

Just wrapped these bad boys up for my dude and fellow Alum @warrensapp.

#SolesBySir #1of1 #customKicks #WarenSapp
  • Cali kid vibes for my dude AND this year’s @mlb ALL STAR MVP, @shane_bieber.

Best part is, his players weekend nickname is “Not Justin” hahahaha.

#SolesBySir #1of1 #customCleats #ShaneBieber

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