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Adidas
After taking charge of high fashion’s sportswear infusion, adidas continues to embrace the arts. When the company announced its new deal with the University of Miami this past January, it did so by having two sneaker customizers, including Marcus Rivero, design custom cleats for Hurricanes football icons. Once seen as a niche practice, customizing is now a celebrated...
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If you’ve looked around or, like me, have dropped $200 on a pair of sneakers lately, there’s a good chance that you’ve noticed that athletic gear has evolved in the past decade or so, with big brands moving away from strictly sweat-wicking gear and working towards introducing styles that crossover into everyday culture. <p>Source: <em><a...
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