Rashad Johnson
It is widely agreed upon that the NFL is the hardest of the four major North American sports to push your personal brand as an athlete. With the use of helmets covering the players identities, as well as the strictest uniform policies around, professional football players only real avenue to personal expression is through their...
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A couple weeks ago Marshawn Lynch announced he’d wear $1,000, custom gold cleats in the NFC Championship game. However, facing threats of ejection from the NFL, he didn’t wear the flashy spikes, but the issue highlighted a growing trend among top football players, who see custom footwear as another way to stand out on the...
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