Meet the shoe designer behind the custom kicks for My Cause My Cleats

Several charities across the country will be getting the spotlight in NFL games this weekend.

The league’s annual My Cause My Cleats initiative allows players to wear custom-made cleats to bring awareness to a charity of their choosing.

ABC13 spoke to the man behind the must-see custom kicks.

Miami shoe designer Marcus Rivero goes by the name Soles By Sir.

Rivero said he fell into the shoe design business when he wanted to come up with a unique Valentine’s Day gift for a girl he was dating. She posted the shoes he designed on Instagram, and that’s when Miami Dolphins player Nolan Carroll found the photo and eventually asked him to create a pair.

It’s a process that takes several hours for each shoe. Rivero’s team preps the shoe by stripping it and taking out the shoelaces.

Players will give Rivero an idea of what colors and design they want for the shoes, and he hand-paints each one.

Over the last five years, he said he’s designed custom cleats for nearly 900 athletes, including some of the Houston Texans players.

RELATED: See the cleats the Texans will be wearing for My Cause My Cleats

Texans show their My Cause My Cleats
EMBEDMORE NEWS VIDEOSTexans showcase their My Cause, My Cleats for the weekend.

Rivero said Texans wide receiver Braxton Miller’s cleats took about 10 hours.

“He had a crazy shoe. He wanted Simba. In the five minutes we spoke, it kept getting crazier and crazier,” Rivero said.

Miller dedicated his shoe to the American Heart Association because his father went through two open heart surgeries.

Rivero said it’s special being a part of something that will help so many charities.

He said he still can’t believe he’s getting paid to design cleats for his favorite athletes.

“You know, I’m a fan like most people. I watch them on TV every Sunday and Monday night. When I meet them, it’s like ‘Wow I’m a big fan.’ And then I have some of these people tell me, ‘Well I’m a fan of you.’ It’s surreal to me. And to have this opportunity to have the NFL, and then the teams like the Texans reaching out, it’s beyond a dream come true. It’s incredible,” Rivero said.

Rivero has designed shoes for some of the biggest names in sports and entertainment.

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Instagram

  • Yeah, we did that

Custom Work boots to put in the work.... we mean custom work cleats. Lol

@bryceharper3 .

#SolesBySir #1of1 #customCleats
  • Doing it for the familia

@hectorneris50

#SolesBySir #1of1 #customCleats
  • There are two types of trust...
“I trust you babe”
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“I trust you with my @louisvuitton babe”
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Would you trust your partner with your Lv? That’s REAL! .
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#SolesBySir #1of1 #customPurse #LV #LouisVuittonCustom
  • Made sure my man @ithinkisee12 was laced up in some 1of1’s for his charity event this weekend.
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#SolesBySir #1of1 #customCleats
  • I think I spilled a little paint on my kicks
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 #SolesBySir #1of1 #customKicks #pride
  • One of my favorite color combination’s that @kingjames ever came out with.

Just wait until you see what @ithinkisee12 and I have cooking up.

Do you agree?
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#SolesBySir #1of1 #customCleats
  • When you’re an All Star, your cleat game needs to match. Had the opportunity to make these for @ricardojsan57 to showcase his Venezuelan heritage and team colors.
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What do you all think? Tag someone you know who would rock these.
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#SolesBySir #1of1 #customCleats.
  • Tunnel vision.
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Wait until you see what I have in store for @touki , it’s going to be WILD!
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  • Bend it like @davidbeckham .
Who else is excited for @intermiamicf to begin their road to multiple championships?👨🏼‍🦰
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....and rock some hometown customs! 😉
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#SolesBySir #1of1 #customCleats #DavidBeckham

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