Meet the shoe designer behind the custom kicks for My Cause My Cleats

Several charities across the country will be getting the spotlight in NFL games this weekend.

The league’s annual My Cause My Cleats initiative allows players to wear custom-made cleats to bring awareness to a charity of their choosing.

ABC13 spoke to the man behind the must-see custom kicks.

Miami shoe designer Marcus Rivero goes by the name Soles By Sir.

Rivero said he fell into the shoe design business when he wanted to come up with a unique Valentine’s Day gift for a girl he was dating. She posted the shoes he designed on Instagram, and that’s when Miami Dolphins player Nolan Carroll found the photo and eventually asked him to create a pair.

It’s a process that takes several hours for each shoe. Rivero’s team preps the shoe by stripping it and taking out the shoelaces.

Players will give Rivero an idea of what colors and design they want for the shoes, and he hand-paints each one.

Over the last five years, he said he’s designed custom cleats for nearly 900 athletes, including some of the Houston Texans players.

RELATED: See the cleats the Texans will be wearing for My Cause My Cleats

Texans show their My Cause My Cleats
EMBEDMORE NEWS VIDEOSTexans showcase their My Cause, My Cleats for the weekend.

Rivero said Texans wide receiver Braxton Miller’s cleats took about 10 hours.

“He had a crazy shoe. He wanted Simba. In the five minutes we spoke, it kept getting crazier and crazier,” Rivero said.

Miller dedicated his shoe to the American Heart Association because his father went through two open heart surgeries.

Rivero said it’s special being a part of something that will help so many charities.

He said he still can’t believe he’s getting paid to design cleats for his favorite athletes.

“You know, I’m a fan like most people. I watch them on TV every Sunday and Monday night. When I meet them, it’s like ‘Wow I’m a big fan.’ And then I have some of these people tell me, ‘Well I’m a fan of you.’ It’s surreal to me. And to have this opportunity to have the NFL, and then the teams like the Texans reaching out, it’s beyond a dream come true. It’s incredible,” Rivero said.

Rivero has designed shoes for some of the biggest names in sports and entertainment.

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@asb_ix ...
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#SolesBySir #1of1 #customCleats #Dallas #Cowboys #AnthonyBrown #GameCleats #SilverCamo #FridayKicks #custom #CowboyNation
  • Raising awareness one pair at a time.
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Did you know that 85% of women diagnosed with breast cancer have no family history? Ladies, please go in for a check up, an afternoon visit can save your life.
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Be sure to check out my bud @vernondavis85 rocking these custom 1of1 “Pink 85’s “ this Sunday as the @redskins face off against the Cowboys. ...
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#SolesBySir #1of1 #customCleats #BreastCancer #BCA #SaveTheTatas #Pink #VernonDavis #Washington #Redskins #HandDelivered #NoFamilyHistoy
  • I don’t say it enough. 
I should always do more. 
I should always aim higher..... for you. .
Mom....
Just want to let you know you are, always have been, and will always be my motivation. Since the day I was born you have always believed in me and  sacrificed so much just for me. From late night homework when I was a kid, to rushing to the hospital after the accidents, to helping me pick up pieces of my life when I shattered things. Never judging me, never kicking me to the curb, and never waivering your love for me. My one goal in life is to be half the parent you have been to me, because even if I am just half I would still be more than enough. .
If your mom is your world, let her know. I know you probably are like me and don’t say it enough. They are the real superheroes in life, never get the credit they deserve, yet never stop doing everything they can. So mom, @trivero726 just want you to know I LOVE YOU, and I wouldn’t be the man I am today without EVERYTHING you have done for me. ...
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#Mom ....bc superheroes don’t need hashtags.
  • A little color shift for my bud @tynsekhe of the @redskins . He wanted to include his lounge he owns in the DC area Temptations so we figured why not.
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  • Mama-mama said......
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Had so much fun making these WaterBoy cleats for @jc1ark_ , the son of my long time supporter @realrclark to match the honorary jerseys that University Lab Highschool will be rocking Friday for the 20th anniversary of the movie in collaboration with @adidasfballus .
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  • This is what #MyCauseMyCleats looks like when it first arrives at my office. It’s days like today that I always dreamed about when I first started, wishing I had a chance to show what I can do. The days are here, the job is intense, but the feeling I get when it’s done is something I cannot begin to describe. .
If you are reading this right now, no matter what you do for a living, no matter how “CRAZY” your dreams are, DO IT. Go after it, the biggest regret you can have in life is wondering “what if I....”, besides what’s the worst that can happen? You fail, you fall, you don’t “make it”? That’s just more motivation to try it another way. ...
YOU GOT THIS!
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  • It’s bigger than football. Speaking from the heart here, after knowing both @vontaedavis and @vernondavis85 personally, I have to say that the love a brother has for his brother is something special. Everything in life isn’t always perfect, or sunny skies, but at the end of the day, it’s how you get through things and with whom. These two men have been through it all since they were kids in DC, to eventual 1st round draft picks, and I bet if you ask either of them If they had to give it all up for their brother, they would do it in a HEARTBEAT.
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I’m proud to call these guys friends and their support has always been unwavering. Keep being great Vernon, and keep following your heart Tae.
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  • “BIG” things coming this season...... lol, sorry I couldn’t resist. .
@bam1of1 and I have some crazy stuff planned this season, just wait until you see this first pair for this week’s home opener. ...
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