Meet the shoe designer behind the custom kicks for My Cause My Cleats

Several charities across the country will be getting the spotlight in NFL games this weekend.

The league’s annual My Cause My Cleats initiative allows players to wear custom-made cleats to bring awareness to a charity of their choosing.

ABC13 spoke to the man behind the must-see custom kicks.

Miami shoe designer Marcus Rivero goes by the name Soles By Sir.

Rivero said he fell into the shoe design business when he wanted to come up with a unique Valentine’s Day gift for a girl he was dating. She posted the shoes he designed on Instagram, and that’s when Miami Dolphins player Nolan Carroll found the photo and eventually asked him to create a pair.

It’s a process that takes several hours for each shoe. Rivero’s team preps the shoe by stripping it and taking out the shoelaces.

Players will give Rivero an idea of what colors and design they want for the shoes, and he hand-paints each one.

Over the last five years, he said he’s designed custom cleats for nearly 900 athletes, including some of the Houston Texans players.

RELATED: See the cleats the Texans will be wearing for My Cause My Cleats

Texans show their My Cause My Cleats
EMBEDMORE NEWS VIDEOSTexans showcase their My Cause, My Cleats for the weekend.

Rivero said Texans wide receiver Braxton Miller’s cleats took about 10 hours.

“He had a crazy shoe. He wanted Simba. In the five minutes we spoke, it kept getting crazier and crazier,” Rivero said.

Miller dedicated his shoe to the American Heart Association because his father went through two open heart surgeries.

Rivero said it’s special being a part of something that will help so many charities.

He said he still can’t believe he’s getting paid to design cleats for his favorite athletes.

“You know, I’m a fan like most people. I watch them on TV every Sunday and Monday night. When I meet them, it’s like ‘Wow I’m a big fan.’ And then I have some of these people tell me, ‘Well I’m a fan of you.’ It’s surreal to me. And to have this opportunity to have the NFL, and then the teams like the Texans reaching out, it’s beyond a dream come true. It’s incredible,” Rivero said.

Rivero has designed shoes for some of the biggest names in sports and entertainment.

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  • Teamed up with the @miamidolphins recently to make these custom “Old School - New School” 1of1’s for YOU. .
Yes, for you, well you have to vote, but one lucky winner is going to walk away with these cleats. Check out the link in their bio for your chance to win. .
#SolesBySir #1of1 #customCleats #MiamiDolphins #custom #oldSchool #NewSchool #freeCustoms #Mia #FinsUp #72 #73 #FightSong #HomeTeam #DolphinsXSolesBySir
  • It was only right I put both of my dude’s,  @jamartaylor_sd  Bronco logos on his cleats this past weekend. He started his career at @boisestatefootball and now is a member of the Denver @broncos . .
I’m very thankful for guys like Jamar, he was one of my year one guys. A small group of individuals that believed in me before anyone in the league knew my name or my logo. Those guys are what helped me get to this, my 6th nfl season. So thank you brother, I can never repay all you have helped me accomplish. ...
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#SolesBySir #1of1 #customCleats #Boise #Broncos #Denver #JamarTaylor #TrustGod #yearOne #customs #newTeam #Loyalty #gameCleats
  • Here’s a random fact about me, I lived in Cleveland, OH for a year while I attended @cwru . (It was for the weather, lol)
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So the @clevelandbrowns hold a special place in my heart. For the past 3 seasons I have been able to work with them and create magic for all of their athletes, which has been a blessing beyond words. .
While I was at this weekend’s Miami Miracle game, the Spanish voice of the Browns, @elalcalderafa sent us this amazing video (thank you again señor) How crazy is this? .
THANK YOU AGAIN @nfl for allowing this amazing campaign, #MyCauseMyCleats to take place and for standing behind me and my artwork. ...
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#SolesBySir #1of1 #customCleats #Cleveland #Browns #DawgPound #thankful #DukeJohnson #MiamiToCleveland #seeYouSoonCleveland
  • But have you seen my cleats??????? - @merci380 .
I love getting photos like this. It makes me realize that genuinely anything is possible. To think just 6 years ago this wasn’t the norm, the league didn’t approve of this, heck there wasn’t even rules against it, but now it’s embraced. The @nfl allows this. Sometimes that sentence takes me on a ride. Goosebumps...... .
Nothing will ever be impossible. It just hasn’t been done yet. Whatever that “thing” is for you, no matter how long the road, no matter how big of a crowd of naysayers, no matter what science says against it, just TRY. When you fail, keep TRYING. Even if you never succeed, take happiness in that you gave it your all and that one day someone will continue your efforts and figure it out and it all started with you. .
But for the lucky few of you that get to see your dream-passion-experiment- crazy adventure turn into reality and get to live the success story, remember, always reach back, and help someone else who is struggling like you once did. That’s where the true magic happens. ...
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#SolesBySir #1of1 #customCleats #HoustonTexans #Texans #MyCauseMyCleats #biggerThanFootball #Dream #DreamBig #NeverStop #KeepTrying #WhitneyMercilus #59 #BacktoBack
  • MyCauseMyCleats
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@deonbush2 .
Crazy to think it wasn’t that long ago I decided to coach freshman football for a year to show appreciation for my ama mater for all it did for me @columbushs_miami . I had the opportunity to coach this very special man @deonbush2 , and man was he good. So happy to see him doing amazing things at the pro level, not to mention rocking some 1of1’s and joining the fam. Adelante.
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#SolesBySir #1of1 #customCleats #MyCauseMyCleats #DeonBush #Chicago #Bears #DaBears #SoldierField #Highschool #Green #gameCleats #Bush #CCHS #Explorers #ExplorerPride
  • Still can’t believe what I witnessed yesterday. One of the best finishes of ALL TIME. But the best part was the @patriots fans that were talking crap being silenced......... no better feeling. .
Prior to the game I had the opportunity to meet one of this year’s #MyCauseMyCleats members of the @miamidolphins , @lastname_baker . What a genuine great dude. ...
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#SolesBySir #1of1 #customCleats #Miami #Dolphins. #Mia #JeromeBaker #BoysAndGirlsClub #Customs #MoreThanCleats #homeTeam #MiamiMiracle #SpeechlessPatriots
  • MyCauseMyCleats
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@mathieu_era .
A little last minute project to make sure Tyrann had something unique to wear this weekend. I went with a shoe based on his foundation, the Tyrann Mathieu Foundation , while going with a honey badger theme on the other one. A little mismatched art never hurt anyone.
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#SolesBySir #1of1 #customCleats #MyCauseMyCleats #TyrannMathieu #Houston #Texans #Hou #HoneyBadger #moreThanCleats #art #MyversionOf #ArtBasel #love #thankful
  • Dear @nfl ,

I want to nominate @last_king_2 ‘s cleats to be taken to The Hall of Fame. .
4 TOUCHDOWNS...
a 99 yard BEAST run...
designed by AMAZING  members of the @specialolympicstn family. 
MyCauseMyCleats
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I was BLESSED to have the opportunity to convert their vision into reality for tonight’s game, and I like thousands of others are speechless with his performance. .
Thanks in advance,
SolesBySir
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#SolesBySir #1of1 #customCleats #DerrickHenry #Tennessee #Titans #TitanUp #DHenry #Heisman #HallOfFame #SpecialOlympics #mustBeTheCustoms #Jk #maybeALittle #SecretSauceInThePaint #TNF #MyCauseMyCleats
  • MyCauseMyCleats
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@ty_kingdomcitizen .
This year Ty wanted to go with My Ten Percent foundation, an organization that focuses on supporting and empowering our forgotten youth. He told me he wanted it to be BRIGHT, so I went with a couple not so subtle colors as a background. Just wanted to bring as much attention to his cleats as possible. ...
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#SolesBySir #1of1 #customCleats #TyMontgomery #Baltimore #Ravens #myCauseMyCleats #thankful #blessed #Colorful #MyTenPercent #MoreThanCleats

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