Meet the shoe designer behind the custom kicks for My Cause My Cleats

Several charities across the country will be getting the spotlight in NFL games this weekend.

The league’s annual My Cause My Cleats initiative allows players to wear custom-made cleats to bring awareness to a charity of their choosing.

ABC13 spoke to the man behind the must-see custom kicks.

Miami shoe designer Marcus Rivero goes by the name Soles By Sir.

Rivero said he fell into the shoe design business when he wanted to come up with a unique Valentine’s Day gift for a girl he was dating. She posted the shoes he designed on Instagram, and that’s when Miami Dolphins player Nolan Carroll found the photo and eventually asked him to create a pair.

It’s a process that takes several hours for each shoe. Rivero’s team preps the shoe by stripping it and taking out the shoelaces.

Players will give Rivero an idea of what colors and design they want for the shoes, and he hand-paints each one.

Over the last five years, he said he’s designed custom cleats for nearly 900 athletes, including some of the Houston Texans players.

RELATED: See the cleats the Texans will be wearing for My Cause My Cleats

Texans show their My Cause My Cleats
EMBEDMORE NEWS VIDEOSTexans showcase their My Cause, My Cleats for the weekend.

Rivero said Texans wide receiver Braxton Miller’s cleats took about 10 hours.

“He had a crazy shoe. He wanted Simba. In the five minutes we spoke, it kept getting crazier and crazier,” Rivero said.

Miller dedicated his shoe to the American Heart Association because his father went through two open heart surgeries.

Rivero said it’s special being a part of something that will help so many charities.

He said he still can’t believe he’s getting paid to design cleats for his favorite athletes.

“You know, I’m a fan like most people. I watch them on TV every Sunday and Monday night. When I meet them, it’s like ‘Wow I’m a big fan.’ And then I have some of these people tell me, ‘Well I’m a fan of you.’ It’s surreal to me. And to have this opportunity to have the NFL, and then the teams like the Texans reaching out, it’s beyond a dream come true. It’s incredible,” Rivero said.

Rivero has designed shoes for some of the biggest names in sports and entertainment.

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  • Welcome to the family @itseyjr . 
Can’t wait to show everyone what we have planned this season. High Socks and all. 
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  • Baseball is Back. 
Have so many cool secret projects to show this season, you’re not going to want to miss them. 
@alexcolome37 adding some more 1of1’s to his already extensive collection. Gracias hermano por tu apoyo, siempre.

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If you don’t know, check out this Cuban Knock our machine. His highlight reel is beyond words. 
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  • Just getting started... @yazmaniandvl ‘s custom 1of1 @dodgers catcher’s mitt. 
Who would you love to see rock a 1of1 glove? So far I have a couple catchers, but imagine a pitcher on the mound with a unique piece, ok I’m pumped for the season. 
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  • I have a feeling this may become a “thing” this season. 
Be sure to catch my dude @aramisgarcia14 rocking this 1of1 @sfgiants glove this season.

Tag a player you think should be rocking a custom glove to match their cleats. 
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  • Still can’t believe this one happen. 
Last week, I had the amazing opportunity to team up with my good friend @drewbrees and design a cool 1of1 birthday gift for @theellenshow for her 39th birthday.  Had the chance to use my go to the @surface To develop a cool glitter toe gold fade to a matte black with a couple logos and other cool @saints Stuff.

HAPPY BIRTHDAY ELLEN, let me know whenever you need me on set ;) #SolesBySir #1of1 #customCleats #customKicks #ellen #theEllenShow #EllenDegeneres #DrewBrees #HappyBirthday #hiMom
  • I kept my brother @morganmoses_76 laced up all season in custom 1of1’s so it seemed only right to make sure I custom painted his Medical boot for him after surgery. 
I have a feeling this won’t be the last boot I get the chance to do. 
Tag your favorite doctor/surgeon/nurse that can enjoy this bad boy. Or your favorite player who needs to rock these after their surgery. 
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  • What an amazing experience it was to be able to team with @larryfitzgerald and @microsoft in creating and painting an oversized helmet for SuperBowl 52 in Minneapolis, MN. 
Larry and I had the chance to design a cool design on a Microsoft Surface Studio before I turned his vision into reality. It was an amazing, over the top experience that will go down as one of the cooler projects I have been a part of. 
Thank you to everyone involved, it truly was my pleasure to be a part of history. 
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