Miami artist Marcus Rivero on how Matthews’ custom ‘My Cause My Cleats’ were created

AP PHOTO/NAM Y. HUH

It’s Week 13 in the NFL, marking the return of the league’s “My Cause My Cleats” campaign, which began in 2016. The leaguewide initiative allows players to bypass uniform guidelines and wear customized cleats in support of a charitable cause of their choice. For his cleats, Matthews, a close friend and former college teammate of Kaepernick’s at the University of Nevada, honors his friend’s youth awareness campaign, the Know Your Rights camp.

“I dont have a foundation, so I have chosen to support my brother @kaepernick7 foundation @yourrightscamp for #MyCauseMyCleats,” Matthews wrote on Instagram, where he debuted the cleats on Wednesday. “He has paid the ultimate sacrifice in order to bring true everyday issues to light. Please follow the page & go to the website to learn more. We Should ALL Know Our Rights & Be Able to Express Them Freely.”

The cleats were designed by Miami artist Marcus Rivero, aka SolesBySir, who’s been customizing shoes for football players for the past five years, with an NFL clientele that includes Drew BreesPhilip RiversJoe FlaccoTom BradyJ.J. WattDeSean JacksonTerrell SuggsJalen Ramsey and more. Before Matthews takes the field against the Texans, The Undefeated caught up with Rivero, who detailed the design process of the shoes, from the wide receiver’s mind to the artist’s final brushstroke.


How did the idea for Matthews’ Kaepernick cleats come about?

Rishard and I have been working together all season. Our first pair was very calm because it was Rishard’s first time doing customs. As the weeks progressed, a lot of current events were coming up and he wanted to take stances. With My Cause My Cleats coming about, he basically told me … ‘I want to stand with Kaep.’ There’s been a bond there since the beginning. I was like, ‘OK …’ We went back and forth, and believe it or not, this was a hard design to do.

What made it hard to execute?

We didn’t know whether we wanted to color the cleats. Whether we wanted to do all-black, all-white, gold. Rishard thought about it, slept on it. And last minute, he said, ‘You know what? Let’s just keep it simple, black and white.’ So my job as an artist is just basically to take what people give you — so, with Rishard, black and white — and make it a loud message, which is difficult. If you’re working with neon green, neon yellow, you can play to your advantage. But when you’re working with black and white, which is the standard color for all cleats issued, it’s hard.

I told Rishard he needs 100 yards and at least a touchdown. Because that’s what the shoes deserve.

What was Rishard truly looking for?

The first thing I said was, ‘Rishard, I want to go one and one. Let’s make each cleat not look like the other.’ He loved the idea. He sent me over the logos of the Know Your Rights Camp, so I put it on both outsides of the shoe. On the inside of his right shoe, it says ‘Know Your’ and on the opposite shoe, it says, ‘Rights Camp.’ So if you put your heels together, and open them up like a V, somebody in front of you can read the opposite of what you’re reading.

I still wanted to add something. He goes, ‘Let’s put Kaep’s name, and some sort of logo.’ We kept bouncing ideas back and forth. One was a fist, like Tommie Smith and John Carlos. I just did a cleat for DeSean Jackson with a brotherhood-type theme, and we used a fist. So I really didn’t want to do it again. I wanted to stand on our own on this. Literally, Rishard and I are FaceTiming. And sure enough we’re Googling images, and then the idea hit us, like, ‘Oh, let’s do Kaepernick on a knee and use his Afro as a fist.’

Was it hard to draw the image of Kaepernick kneeling with his Afro as a fist?

It wasn’t so much. I have a Microsoft Surface Pro that I use to make designs. Then I turn them into a stencil, which helps me out. Unfortunately, I can’t hand-draw every letter. We have to do a lot stencilling so that I can lay down the stencil, spray and then peel it off, just timingwise. With the Surface Pro that I’ve been using, it’s generally been like a walk in the park for me. The Kaepernick logo has a lot of detail, but at the same time it doesn’t. It’s very simple. It’s a cool logo.

About the author

Leave a Reply

Instagram

  • No caption necessary.
➖
If U know, then U know.
➖
#SolesBySir #1of1 #customKicks #Um #Miami #Hurricanes #Canes #Miami #Mia #Hurricanes #UfaM #UniversityOfMiami #Canes #Swag #NotJustAFan #HaveAdiplomaFromThem #3Stripes #Adidas #customAdidas
  • You said you wanted to heat up the new @theaaf league with some heat.... well here you go fam, @willdavis .
➖
Can’t wait to see you rock these guys this weekend at home. Just the first of many You’re not going to want to miss what we have coming up!
➖
#SolesBySir #1of1 #customCleats #AAF #SaltLakeStallions #Stallions #WillDavis #custom #CustomBoots #NikeVapor #customVapors #NewLeague #notstock #26 #WillieBeamen #Utah #football #customFootballCleats #noOffseason
  • “I am My Ancestors Wildest Dreams!”
➖
You have my vote for coolest kicks by a sideline reporter @angelgraaay . ➖
Who would you add to your custom pair of kicks? Tag your favorite player who should be rocking some Black History customs. ➖
#SolesBySir #1of1 #customs #StandOut #BlackHerritageAppreciation #CavsBHC #MartinLutherKingJr #MayaAngelou #Outkast #BHM #nbaKicks #Nba #customs #IamMyAncestorsWildestDreams #dreamers #Achievers #Portraits #SidelineKicks #OnePairAtATime
  • A little Tuesday throwback to last year when @ballershbo called for several custom pairs of work to make it on their show.
➖
These were for Q, the high school protege that @therock was mentoring while dating his mom. Lol ➖
Thanks again @tiffthestylist , the best in the biz,for the nod. Can’t wait to show them some crazy stuff next season. ➖
#SolesBySir #1of1 #customCleats #Ballers #BallersHBO #q #TheRock #customJordans #Jordancleats #GridironToHBO #BigScreenImComingForYou #Thankful #blessed #keepWorking
  • When you’re 2-0 to start your @theaaf inaugural season, it’s only right you start to step your cleat game up. ➖
My dude @aap_30 wanted something loud to match his new uniform so here’s his first pair of the series I’m creating for him. ➖
Who’s your new favorite team? Tag your favorite player that needs to join the fam. ➖
#SolesBySir #1of1 #customCleats #AAF #Arizona #Hotshots #ArizonaHotshots #footballCleats #CustomBoots #51 #lookGood #PlayGreat #NeverRockStock #NFL
  • “I am my ancestors wildest dreams”
➖
That’s the name of these, chosen by the future owner. Wait until you see what’s going on top of this “base”
➖
#SolesBySir #1of1 #customKicks #Colors #Colorful #MLK #MayaAngelou #OutKast #BHM #NotMeantoBlendIn #blackHistory #BlackHistoryMonth
  • Legendary Photo.
➖
This one is def getting hung in the studio. Dwyane rocking my 1of1 Charlotte inspired @lining.official ‘s kicks. @kingjames you next ?!?!?
➖
Had you told me 6 years ago, I would receive this picture from @zmane2 and @dwyanewade today, even my big dreaming self would have had a hard time believing it. Crazy how life works, how one idea can change the course of your life. Meeting one guy 6 years ago, did just that, and I have said it 1,000,000 times but still don’t feel I have said it enough. Thank you @carrollcity for the chance of a lifetime. ➖
#SolesBySir #1of1 #customKicks #DwyaneWade #ZaireWade #Flash #OneLastDance #customKicks #customs #NbaAllStarWeekend #CustomLining #BehindTheScenes #PeepDwadesKicks
  • One last dance......
➖
That means just one more @nbaallstar weekend for my dude @dwyanewade. So there was no other choice but to make some 1of1’s with that Charlotte old school flair. Will post a couple shots, let me know what you all think.
➖
Who do you think wins the MVP? My vote for sure has to go with DWade, but curious to hear what you think. Tag your vote. ...
...
...
#SolesBySir #1of1 #customKicks #DwyaneWade #Nba #Miami #Heat #AllStar #OneLastDance #Charlotte #NBAallStar #AllStarWeekend #13xAllStar #Dwade #3 #custom #NBAkicks #Lining #LiningCustoms #hometeam
  • The bottoms on these had such a cool color fade that I decided to spray the whole shoe the same way. Then I wanted to add a little white to give them some dimension.
➖
You’re ready for @nbaallstar weekend @zmane2 , and ready to bring that Wade family style. ➖
Don’t worry, you know I have something in the works for @dwyanewade for the weekend too, but you’re just going to have to wait to see those.
➖
#SolesBySir #1of1 #customKicks #ZaireWade #YngDna #Wade #DwyaneWade #WadesKicks #Lining #LiningCustoms #WoW7 #easter #AllStarWeekend #NBa #NBAallstar

Follow Me!