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Marcus Rivero
There’s a war raging in the NFL — a fashion war — with some of the biggest stars in the game spending BIG MONEY to customize their cleats for game day … TMZ Sports has learned. Huge stars like DeSean Jackson, Reggie Bush, Terrell Suggs and Cameron Wake have been taking their kicks to famous...
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By now you’ve probably heard of the infamous gold cleats Marshawn Lynch was banned from wearing for the Super Bowl. Though Lynch’s uniform won’t be the same without the kicky cleats, the man behind the shoes is an NFL star in his own right. From his South Florida home, Marcus Rivero (known by his Instagram moniker Soles...
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Miami tire shop owner Marcus Rivero is known for shoes that pop. When former Dolphins cornerback Nolan Carroll came across a 2013 Instagram post featuring a pair of sneakers Rivero had painted for fun, he requested a custom pair for himself. In the two years since, Rivero has customized cleats for over 350 NFL players,...
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After taking charge of high fashion’s sportswear infusion, adidas continues to embrace the arts. When the company announced its new deal with the University of Miami this past January, it did so by having two sneaker customizers, including Marcus Rivero, design custom cleats for Hurricanes football icons. Once seen as a niche practice, customizing is now a celebrated...
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If you’ve looked around or, like me, have dropped $200 on a pair of sneakers lately, there’s a good chance that you’ve noticed that athletic gear has evolved in the past decade or so, with big brands moving away from strictly sweat-wicking gear and working towards introducing styles that crossover into everyday culture. One way...
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MIAMI (CBSMiami) — Marcus Rivero is a tire wholesaler by day and by night the sir of Soles By Sir. He moonlights as a custom cleat maker for the best players in the National Football League (NFL). He charges more than a thousand dollars for his services and spends hours creating masterpieces on the feet...
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Earlier this year, Marshawn Lynch and his banned gold cleats caused a stir, thanks to the NFL’s threat to toss him from the field if he wore them during gameplay. Though he followed the No Fun League’s ruling, he was still spotted wearing the Midas-touched shoes at NFL warmups, and a host of other players suddenly came...
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