After taking charge of high fashion’s sportswear infusion, adidas continues to embrace the arts. When the company announced its new deal with the University of Miami this past January, it did so by having two sneaker customizers, including Marcus Rivero, design custom cleats for Hurricanes football icons. Once seen as a niche practice, customizing is now a celebrated...Continue Reading

MIAMI (CBSMiami) — Marcus Rivero is a tire wholesaler by day and by night the sir of Soles By Sir. He moonlights as a custom cleat maker for the best players in the National Football League (NFL). He charges more than a thousand dollars for his services and spends hours creating masterpieces on the feet...Continue Reading

SEATTLE — Marshawn Lynch and the NFL just can’t seem to get along. The Seattle Seahawks running back was all set to rock a pair of gold-painted cleats for Sunday’s NFC championship game against the Green Bay Packers at CenturyLink Field, a pair that, according to TMZ, was valued at $1,000. But according to a...Continue Reading

College basketball season is coming soon and at least two coaches will be sporting some excellent new sneakers. NC State coach Mark Gottfried and Nebraska coach Tim Miles showed off their custom shoes which according to an Adidas spokesperson, were sent as part of the brand’s custom shoe line. They come just in time for...Continue Reading

Custom game continues to expand across all types of footwear. One of the rising trends is now becoming more prominent in the NFL. While many players receive PE’s with their brand contracts, not all players are that fortunate. One of the customizers that has stepped up to hook up some of the big names in...Continue Reading